i’m Making a Difference

By , May 21, 2007 11:32 pm

What is i’m?
I’ve been asked frequently on what is the i’m that appears everywhere on Live Messenger. So here it is.

i’m is a new initiative from Windows Live Messenger™. Every time you start a conversation using i’m, Microsoft shares a portion of the program’s advertising revenue with some of the world’s most effective organizations dedicated to social causes. We’ve set no cap on the amount we’ll donate to each organization. The sky’s the limit.

Now that you know what it is for, be sure to use it more frequently to help the needy.

source: Live Messenger i’m homepage

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